Bermuda Triathlon
 LIVESTREAM Coaching
Live On-Location Broadcast
In Person Camp Week Of Race

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Promote the Bermuda Triathlon with Terrier Fitness & Robert Pennino by combining LIVESTREAM run & cycle classes, live on-location broadcast and in person training camps.  This unique style offers the traditional coaching along with the Covid driven "at home" fitness boom. We like to call it experiential LIVESTREAM fitness.  

HOW IT WORKS

1. WEEKLY LIVESTREAM FROM FLORIDA

Terrier was the first company to launch two way LIVESTREAM run and cycle classes for all levels of athletes. Broadcasting from its Florida studio, Terrier leads 13 classes per week.  Whether you're training for a marathon, ironman or general fitness, Terrier guides you along the way. 

 

Specific for the Bermuda triathlon, we can hold weekly or bi monthly run and cycle classes for athletes who have signed up for the race. During class we discuss race specifics, offer race day tips and show videos of the course and island.

Coach Pennino teaching from the Florida Studio.

Athletes will run & ride roads of Bermuda...

or simply watch beautiful vistas of the island while their heart rates are up!

2. LIVE COACHING FROM BERMUDA

Terrier will travel to Bermuda in August to broadcast a few days of live classes to kick off the event with its experiential fitness platform.  While in Bermuda we shoot video of the swim, bike and run course which is added into the LIVESTREAM classes broadcasted back in Florida (shown above in sample videos). This allows athletes in class to ride and run the exact course they will race day. But we don't stop there! We film landmarks, events, restaurants, bars and highlight all the island has to offer...through the eyes of an athlete. We've found these LIVE LOCATION classes are a great way to drive interest and build excitement for the event and drive visitors to Bermuda. 

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Coach teaching a LIVESTREAM class from Sicily in 2021 to promote the 2022 summer training camps.

Coach introducing the owner of the local restaurant where we shot. He shared the history of the Sicilian Arancini during one of our recoveries. 

Adding this digital content was easy as Robert (the founder of Terrier Fitness) is a producer with 25+ years experience. Shooting music videos, commercials and creative content, he is currently in Sicily shooting a cycling travel show for digital release.  www.robertpenninofilm.com

3. IN PERSON CAMP WEEK LEADING UP TO  RACE
Terrier has been producing triathlon training camps for 18 years.  With camps across the country and Europe, Terrier is the leader boutique camps for athletes of all levels.  2022 camps currently take place in Florida and 3 in Sicily (May/June/July).

For Bermuda we can offer two 5 day camps that run along side each other.
   1. TAPER camp for those racing
   2.  TRAINING camp for all others.    

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Coach leading a camp from Florida. 

CLOSING 
With LIVESTREAM and Live On-Location, we're continuously highlighting Bermuda's vistas, food, culture, entertainment and history. Each athlete will experience something different about the island each time in a class.  We feel instead of traditional video and print marketing, Terrier's experiential fitness platform goes directly to the eyes and ears Bermuda is targeting.