​Tucked into the sun-warmed hills of Sicily, Tenuta Terrier is where Terrier Fitness puts down roots beyond the studio walls. Part training ground, part retreat, it brings together the discipline of coached endurance work with the unhurried rhythm of Sicilian life, morning rides through Catania's countryside, open water swims along the coast, long runs that end with espresso and conversation rather than a stopwatch.

 

It is a place built for athletes who train hard but travel to feel something too: the smell of citrus groves, the pace of a shared table, the kind of recovery that comes from a change of scenery as much as a rest day. Tenuta Terrier is less a destination than an extension of the Terrier Fitness philosophy, proof that fitness and life were never meant to be separate pursuits.

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For the past several years, I’ve built and led transformational fitness and cycling experiences through my brand, Terrier Fitness – Cycle Across Sicily, bringing people together through movement, adventure, culture, and connection.

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Now, I’m ready to create a permanent home for that vision. The goal is to acquire and restore a luxury Sicilian farmhouse retreat: a destination dedicated to movement, performance, recovery, and wellbeing.

 

This retreat will host:

• Cycling and triathlon training camps

• Personal cycling.  

• Pilates and yoga retreats

• Adventure and hiking experiences

• Wellness and recovery programs

• Corporate retreats and private group experiences

• Mediterranean lifestyle and culinary events

Rooted in the beauty and authenticity of Sicily, the property will combine endurance sports, movement, nature, recovery, exceptional food, and meaningful community into one unforgettable experience. This is not a hotel. It is a lifestyle destination and global community hub.

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The Vision

Imagine waking up in the Sicilian countryside before a guided ride through volcanic landscapes and coastal roads. Afternoons are spent recovering with yoga, Pilates, massage, pool sessions, farm-to-table meals, and local wine under the sunset. Guests won’t simply visit Sicily. They’ll live it.

The retreat will become:

• A home base for international cycling and wellness retreats

• A year-round destination for athletes and wellness travelers

• A creative and inspiring environment for connection and restoration

• A scalable hospitality and experience brand rooted in Sicily​

 

The Opportunity

The target property budget is approximately €1.5 million, including acquisition, renovation (if needed), and launch preparation. To make this possible, I’m opening the opportunity to a small circle of family, friends, and aligned supporters who believe in the vision and want to become founding members/investors. Rather than seeking one large institutional investor, the goal is to build this together through smaller contributions in the range of:

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• €30,000

• €60,000

• €90,000

• or structured ownership shares

 

Founding Member Benefits

In addition to potential long-term equity participation and retreat revenue opportunities, founding supporters would receive lifestyle benefits such as:

• Complimentary annual stays

• Priority booking access

• Access to private retreat weeks

• VIP experiences and hosted events. (Bring your entire company!)

• Legacy/founding member recognition

• A personal connection to a one-of-a-kind destination in Sicily

 

The vision is to create something that is both:

1. A financially sustainable fitness, hospitality and retreat business

2. A shared sanctuary for movement, adventure, and Mediterranean living

 

Why Sicily

Sicily offers everything today’s wellness traveler is searching for:

• World-class cycling terrain

• Year-round outdoor training climate

• Rich culture and authenticity

• Extraordinary food and wine

• Slower living and deep connection to nature

• Growing demand for experiential travel and wellness tourism

Very few properties combine hospitality, endurance sport, and wellbeing in a truly authentic Sicilian setting.

This retreat aims to become one of them.

 

The Bigger Mission

At its core, this project is about creating a place where people feel alive again. A place where performance and restoration coexist. Where movement becomes connection. And where Sicily becomes more than a destination, it becomes home.​​

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Why This Works

The global wellness tourism market continues to grow rapidly, with increasing demand for:

• experiential travel

• wellness retreats

• endurance and active travel

• authentic cultural experiences

• boutique luxury accommodations

 

Sicily is uniquely positioned because it offers:

• year-round training weather

• world-class cycling terrain

• authentic food and wine culture

• stunning coastlines and mountains

• lower acquisition costs compared to Tuscany or Provence

• increasing international tourism demand

 

The retreat would fill a gap between:

• luxury boutique hospitality

• and high-performance wellness experiences

 

Existing Foundation

Unlike a startup beginning from zero, this project already has:

• an established retreat concept

• operating experience producing fitness vacations

• an existing audience and client base

• brand credibility through Terrier Fitness

• experience hosting cycling and wellness experiences in Sicily

This creates immediate launch potential and reduces early-stage risk.

 

Property Vision

Target Property Criteria:

• Traditional Sicilian farmhouse or estate

• 8–15 guest bedrooms

• Pool and outdoor areas

• Space for yoga/Pilates studio

• Bike storage and training facilities

• Land for gardens and outdoor experiences

• Close access to premier cycling routes

• Within reach of airports and key tourism areas

 

Ideal regions include:

• Southeast Sicily / Mount Etna region

• Taormina, Catania area

 

Funding Structure / Target Capital Raise

Approximate total project cost:

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Property Acquisition - €1,000,000

Renovation & Design - €300,000

Furniture & Equipment - €100,000

Launch & Working Capital - €100,000

Total - €1.5 Million

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Revenue Streams

The retreat will generate revenue through:

• Cycling camps

• Triathlon camps

• Yoga and Pilates retreats

• Corporate retreats

• Luxury accommodation bookings

• Wellness workshops

• Seasonal events

• Culinary experiences

• Brand partnerships

• Coaching and training experiences

This diversified model creates multiple pathways for profitability throughout the year.

 

Long-Term Vision

The long-term vision is to establish:

• a globally recognized wellness and endurance retreat brand

• recurring annual retreat programming

• partnerships with coaches, athletes, and wellness leaders

• destination experiences across Sicily

• a scalable hospitality and experiential travel business

 

Eventually, the retreat could expand into:

• additional properties

• branded retreats worldwide

• endurance events

• wellness products and memberships

• digital training and community platforms

 

Why People Will Invest

People are increasingly investing in:

• lifestyle assets

• wellness experiences

• meaningful communities

• hospitality concepts with emotional connection

• projects rooted in authenticity and purpose

 

This opportunity offers more than financial participation. It offers the chance to help build:

• a destination

• a lifestyle

• a community

• and a legacy rooted in Sicily.

 

The next phase includes:

1. Identifying target properties. We currently have looked at 3.

2. Refining financial structure

3. Establishing legal investment framework

4. Creating founding member commitments

5. Beginning acquisition discussions

6. Launching phased renovations

7. Hosting inaugural retreat experiences

 

The vision is clear:

To create a world-class Sicilian retreat where movement, performance, recovery, adventure, and Mediterranean living come together in one extraordinary place.

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